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BACKDOWN by Luxurious Entertainment — independent West Coast music, culture and business
BACKDOWN by Luxurious Entertainment — independent West Coast music, culture and business

How Skateboarding and West Coast Hip-Hop Grew Together

How Skateboarding and West Coast Hip-Hop Grew Together

Few cultural movements have influenced California as deeply as skateboarding and hip-hop.

Although they developed through different histories, both became creative outlets built around individuality, resilience, style and self-expression.

Over time, skateboarders and hip-hop artists began sharing the same neighborhoods, clothing, music, photographers, filmmakers, public spaces and independent business networks.

The relationship became especially visible throughout California, where skateboarding, streetwear, music, car culture, photography and youth identity frequently developed inside the same creative communities.

Today, it is difficult to explain modern West Coast culture without discussing both skateboarding and hip-hop.

Their connection is not based only on rappers carrying skateboards or skate videos using rap songs.

It is rooted in a deeper set of shared principles:

Originality.

Persistence.

Community.

Independent creation.

The freedom to turn streets, sounds and everyday surroundings into something personal.

Key Takeaways

  • Skateboarding and hip-hop both developed through communities that valued originality, experimentation and self-expression.
  • California's weather, streets, public spaces and creative industries helped the two cultures interact naturally.
  • Hip-hop became an important soundtrack for skate videos, competitions and everyday street sessions.
  • Skate culture influenced hip-hop fashion through sneakers, workwear, graphic shirts, hoodies and independent streetwear.
  • Both movements grew through do-it-yourself production, self-promotion and community support.
  • Photography and filmmaking helped transform local skate and music scenes into global cultural movements.
  • Modern skateparks function as community spaces where young people form relationships and develop creative skills.
  • The overlap continues influencing music, fashion, video production, branding and California youth culture.

California Created the Right Environment

California offered an unusual combination of physical space, climate and creative culture.

Year-round sunshine, sidewalks, schoolyards, parking lots, public plazas, drainage structures, empty swimming pools and expanding suburban neighborhoods gave skateboarders countless places to experiment.

At the same time, California's growing music communities were developing new forms of funk, punk, electronic music and hip-hop.

These cultures often existed within the same cities and neighborhoods.

A teenager could skate during the afternoon, attend a local show at night and meet photographers, musicians, designers or filmmakers through the same group of friends.

The boundaries between disciplines were flexible.

Skateboarding was a sport, but it was also a visual culture.

Hip-hop was music, but it was also fashion, language, dance, business and community identity.

That flexibility allowed the two movements to grow together.

Skateboarding and hip-hop became connected because both allowed young people to turn ordinary streets, sounds and clothing into original forms of expression.

Both Cultures Reimagined Public Space

Skateboarders rarely saw a city only as architects intended it to be used.

A stair set became an obstacle.

A handrail became a challenge.

A concrete ledge became a place to develop a new trick.

Hip-hop developed through a similar process of reinterpretation.

DJs transformed existing records into new performances.

Producers rearranged drums, samples and sounds into original compositions.

Rappers converted neighborhood experiences into stories, characters and cultural memory.

Both cultures taught participants to examine ordinary surroundings differently.

The value was not always located in expensive equipment or official institutions.

It existed in what creative people could build from what was already available.

Individual Style Matters

Neither skateboarding nor hip-hop rewards imitation for very long.

A skateboarder may perform the same trick as someone else, but speed, posture, timing, balance and line selection determine whether the movement feels distinctive.

A rapper may use the same instrumental structure as thousands of other artists, but voice, rhythm, language and perspective determine whether listeners remember the performance.

Technical ability matters in both cultures.

Style gives that ability meaning.

Skaters develop recognizable approaches to movement.

Artists develop recognizable approaches to sound.

The strongest participants make their work appear personal enough that audiences can identify them before seeing a name.

Authenticity Carries Cultural Value

Both communities place a high value on credibility.

Skateboarders can recognize whether someone has spent time learning the culture or is treating it only as an accessory.

Hip-hop audiences make similar judgments about artists, brands and companies.

Participation must feel connected to real experience.

This does not mean outsiders can never enter either community.

It means respect, consistency and contribution matter.

People gain credibility by developing skills, supporting others and understanding the history surrounding the culture.

Music Has Always Been Part of the Skate Session

Every skate session has a soundtrack.

Portable radios, cassette players, car stereos, headphones, speakers and shared playlists have introduced generations of skaters to new music.

Hip-hop became especially compatible with street skating because rhythm influences movement.

Drums can determine pace.

Bass can create momentum.

A vocal cadence can affect the energy of a filmed line.

Music gives a skate session atmosphere even when no formal performance is taking place.

A song heard repeatedly at a skatepark may become permanently connected to the location, the people present and the tricks being attempted.

Skate Videos Became Music-Discovery Platforms

Before streaming playlists and recommendation algorithms became dominant, skate videos introduced audiences to music they might never have found through radio.

A well-edited video part could give a song an entirely new cultural meaning.

The music became connected to the skater's personality, terrain and movement.

Fans often searched for songs after hearing them inside skate films.

This gave independent artists and older catalog recordings access to audiences outside conventional music promotion.

Skate videos used hip-hop, punk, funk, soul, jazz, rock and electronic music, but rap became one of their most durable soundtracks.

The relationship benefited both sides.

Music added emotion to the skating.

Skating gave music a visual identity.

Editing Connected Rhythm to Movement

Skate video editors learned to connect tricks with musical timing.

A landing might arrive on a drum hit.

A sequence could accelerate with the beat.

A slower section might use a reflective song to emphasize atmosphere rather than technical difficulty.

This relationship between music and movement helped skate filmmaking develop its own visual grammar.

It also influenced music videos, where directors increasingly used handheld cameras, wide-angle lenses, street locations and spontaneous movement associated with skate footage.

Hip-Hop Artists Absorbed Skate Visuals

The exchange did not move in only one direction.

Rappers, producers and music-video directors adopted visual techniques connected to skateboarding.

Wide-angle lenses.

Fisheye shots.

Handheld cameras.

Street-level framing.

Natural lighting.

Parking lots, schoolyards and public plazas.

These techniques created visuals that felt immediate and connected to everyday youth culture.

They also made lower-budget productions feel intentional rather than incomplete.

Streetwear Connected Both Worlds

Fashion strengthened the relationship between skateboarding and West Coast hip-hop.

Loose-fitting shirts, hoodies, work pants, denim, sneakers, baseball caps and graphic clothing became common within both communities.

These clothes were practical, expressive and adaptable.

Skaters needed garments that allowed movement and could survive repeated falls.

Hip-hop artists used clothing to communicate neighborhood identity, affiliation, confidence and personal taste.

As the cultures interacted, their visual languages increasingly overlapped.

Sneakers Became Tools and Symbols

For skateboarders, shoes are equipment.

Grip, durability, board control and impact protection affect performance.

For hip-hop audiences, sneakers also function as cultural symbols connected to music, sports, regional identity and collecting.

The overlap made footwear one of the strongest links between the two communities.

Skate shoes moved into everyday street fashion.

Basketball and lifestyle sneakers appeared within skate-influenced music imagery.

Independent brands learned that the same customer could care about a record, a skateboard video and a limited footwear release.

Workwear Became Part of West Coast Style

Durable work pants, jackets and basic shirts became common throughout California street culture.

The clothing worked for skating, manual labor, neighborhood life and everyday wear.

Its practical purpose gave it credibility.

Over time, workwear silhouettes became part of West Coast hip-hop's recognizable fashion language.

Artists and skaters adapted the clothing through fit, color, customization and accessories.

What began as functional apparel became a form of personal style.

Independent Brands Served Both Communities

Many clothing companies grew by appealing to skaters, musicians and street-culture audiences at the same time.

They produced small runs of shirts, hats, decks, hoodies and accessories connected to local scenes.

Products were sold through skate shops, concerts, pop-ups, mail order and direct community networks.

This distribution model resembled independent music.

Both depended on recognizable identity, limited production and loyal supporters.

The strongest brands did not merely place a logo on clothing.

They communicated a complete point of view through graphics, photography, music and the people they supported.

DIY Culture Built Both Movements

One of the strongest similarities between skateboarding and independent hip-hop is the do-it-yourself mentality.

Skaters built ramps, repaired obstacles, filmed videos, designed graphics and organized local competitions.

Independent artists recorded songs, created mixtapes, designed artwork, booked shows and promoted releases without waiting for complete industry approval.

Neither culture depended entirely on traditional institutions.

Participants created their own infrastructure when existing systems ignored them.

Limited Resources Encouraged Innovation

Independent creators often begin without large budgets.

A skateboard video may be filmed with borrowed equipment.

A song may be recorded in a bedroom or converted garage.

A clothing brand may begin with a small batch of printed shirts.

Limited resources create obstacles, but they can also encourage distinctive solutions.

Creators learn to use available locations, natural light, basic editing tools and direct audience relationships.

Professional growth becomes possible when experimentation is combined with discipline.

Self-Publishing Created Cultural Control

Skateboarding developed through independent magazines, videos, photography and brand catalogs.

Hip-hop developed through mixtapes, independent labels, flyers, radio shows and community publications.

These forms of self-publishing allowed participants to tell their own stories.

They did not need outside media to decide which people, neighborhoods or styles deserved attention.

Control over documentation became almost as important as control over the activity itself.

Photography Preserved the Movement

Some of California's most recognizable cultural images feature skateboarders, rappers, lowriders, neighborhood streets and public architecture.

Photographers documented tricks, concerts, clothing, murals and everyday interactions that might otherwise have disappeared.

Those images transformed local scenes into global inspiration.

A photograph could communicate geography, style and attitude without requiring a long explanation.

It could also establish the identity of an artist or skater before wider audiences encountered the work directly.

The Fisheye Lens Became a Cultural Signature

Wide-angle and fisheye lenses became closely associated with skate filming because they allowed camera operators to remain near the action while showing the surrounding environment.

The resulting distortion created an immediate and energetic visual style.

Hip-hop photographers and video directors adopted similar techniques.

The lens made performers appear larger while preserving the street or room around them.

This visual approach became part of the shared language between skate videos and rap imagery.

Documentaries Added Historical Context

Documentaries allowed both cultures to explain stories that individual songs or skate parts could not fully capture.

Filmmakers documented crews, neighborhoods, brands, independent companies and the development of regional movements.

These projects preserved voices that traditional media often ignored.

They also helped younger audiences understand that current styles developed through years of experimentation and community work.

Skateparks Became Community Spaces

Modern skateparks are more than places to practice tricks.

They function as community spaces where young people meet, develop confidence, exchange ideas and build relationships.

The Skatepark Project describes public skateparks as spaces that support creativity, resilience, connection and belonging.

Those qualities explain why skateparks can influence activities beyond skating.

Photographers learn to document movement.

Filmmakers practice editing.

Designers create graphics.

Musicians exchange songs and playlists.

Friendships formed through skating can later become creative partnerships.

Free Public Space Creates Access

Music studios, private lessons and organized sports can be expensive.

A free public skatepark gives young people a place to participate without purchasing access every time they arrive.

Equipment still creates financial barriers, but community programs and gear-distribution initiatives can help reduce them.

Accessible public spaces matter because creativity often develops before a person can demonstrate commercial potential.

Young people need places where they can fail, improve and experiment without being evaluated only through profit.

Community Programs Extend the Impact

Skate clinics, after-school programs, mentorship and equipment giveaways can turn skateparks into broader youth-development centers.

These programs support skill building while creating relationships between young people, families and community organizations.

The same participants may later move into photography, design, music, event production or other creative fields.

The skatepark becomes an entry point rather than the limit of their development.

Watts Demonstrates the Value of Community Investment

The opening of the Watts Skatepark in 2025 followed years of community advocacy and development.

The project created a public space designed to support accessibility, inclusion and long-term community use.

Its history demonstrates that skateparks do not appear automatically.

Residents, advocates, organizations and public agencies must treat them as meaningful recreational infrastructure.

When communities invest in these spaces, they invest in creative expression and youth connection as well as physical activity.

Skate Crews and Music Collectives Share Similar Structures

Skate crews and hip-hop collectives often function in similar ways.

Members develop individual identities while benefiting from the visibility and support of the larger group.

One skater's video may introduce viewers to the rest of the crew.

One rapper's successful song may direct listeners toward producers, singers and other artists in the collective.

The group becomes a network for:

  • Creative feedback
  • Skill development
  • Shared equipment
  • Audience discovery
  • Event organization
  • Collaborative promotion
  • Emotional support

This structure can help young creators develop before formal companies or institutions become involved.

Competition and Community Exist Together

Both cultures include competition.

Skaters compare tricks, video parts and consistency.

Rappers compare lyrics, performances, catalogs and influence.

Competition can motivate improvement, but lasting scenes require community.

Participants share locations, equipment, contacts and knowledge.

The strongest regional movements allow people to compete creatively without destroying the ecosystem supporting them.

Creativity Over Conformity

One reason skateboarding and hip-hop remain culturally important is their shared resistance to conformity.

Neither movement asks every participant to use the same style.

Experimentation is part of the appeal.

Every trick.

Every beat.

Every lyric.

Every photograph.

Every video.

Each becomes an opportunity to create something personal.

This philosophy has influenced generations of California artists who view originality as a form of cultural value.

Failure Is Part of the Process

Skateboarding makes failure visible.

A skater may attempt the same trick repeatedly before landing it.

Hip-hop creation involves a similar process, although much of it happens privately.

Artists discard verses.

Producers revise arrangements.

Engineers rebuild mixes.

Directors reshoot scenes.

Both cultures teach that improvement comes through repetition rather than immediate perfection.

This mindset can build resilience that carries into other creative work.

Skateboarding Influenced Alternative West Coast Hip-Hop

The connection between skateboarding and hip-hop became especially visible through alternative California artists and collectives.

Skate culture gave artists access to audiences who did not identify with conventional rap marketing.

Music could circulate through skate videos, clothing brands, online communities and local shops rather than only through radio or clubs.

This helped expand the definition of a West Coast hip-hop audience.

Listeners could be connected through music, skating, fashion and visual art simultaneously.

Odd Future Made the Overlap Highly Visible

Odd Future became one of the clearest examples of hip-hop, skateboarding, internet culture and streetwear operating as one creative ecosystem.

The Los Angeles collective used self-produced videos, graphic clothing, chaotic performances and direct online communication to build a youth movement.

Skateboarding was not treated as a separate promotional theme.

It was part of the environment surrounding the artists and their audience.

The movement demonstrated how musicians could develop communities through shared lifestyle and creative identity rather than music alone.

Tyler, the Creator Expanded the Model

Tyler, the Creator carried elements of skate culture into a broader creative career involving music production, video direction, fashion and live events.

His work expanded the public understanding of West Coast hip-hop beyond one established regional sound.

The connection to skateboarding supported a visual language built around youth culture, bright graphics, independent products and unconventional presentation.

This approach influenced younger artists who began treating creative disciplines as interconnected.

Skateboarding Helped Expand Hip-Hop's Audience

Skateboarding introduced hip-hop to listeners who may not have encountered certain artists through traditional music outlets.

A teenager could hear an underground rap song in a video and begin exploring the artist's catalog.

A clothing brand collaboration could connect a musician with skate audiences in another country.

A shared event could bring skaters, rappers, photographers and designers into the same physical space.

The cultural exchange gave both movements access to broader communities.

Hip-Hop Helped Skateboarding Reach Wider Audiences

Hip-hop artists also increased skateboarding's visibility.

Music videos, album campaigns and celebrity participation introduced skating to listeners who did not follow professional competitions or skate media.

When artists incorporated skateboards, skateparks or skating footage naturally, they made the culture visible without requiring a separate explanation.

This increased commercial attention, but it also created debate about authenticity and cultural participation.

The most credible connections remained rooted in actual relationships with skaters and communities.

Streetwear Became a Global Industry

The shared fashion language of skateboarding and hip-hop eventually influenced mainstream retail and luxury fashion.

Graphic shirts, hoodies, sneakers, work pants and limited product releases moved from local scenes into international markets.

Major companies adopted:

  • Limited drops
  • Artist collaborations
  • Skater endorsements
  • Exclusive colorways
  • Pop-up stores
  • Community-based marketing

These strategies were effective because skate and hip-hop communities had already demonstrated the power of scarcity, identity and direct audience loyalty.

Commercial Growth Created New Tensions

As the cultures became commercially valuable, companies attempted to participate.

Some partnerships provided resources, wider distribution and career opportunities.

Others borrowed visual language without supporting the communities that created it.

This tension remains central to both skateboarding and hip-hop.

Commercial success is not automatically cultural exploitation.

The difference often depends on ownership, respect, compensation and long-term participation.

Independent Ownership Protects Cultural Identity

Artists, skaters and designers gain greater leverage when they control their intellectual property.

That can include:

  • Music masters
  • Publishing rights
  • Video footage
  • Photography
  • Brand names
  • Logos
  • Clothing designs
  • Event concepts

Ownership allows creators to determine how their work is licensed, marketed and preserved.

It also creates the possibility of long-term value beyond one campaign or sponsorship.

California Cities Developed Different Connections

The relationship between skateboarding and hip-hop appears differently across California.

Los Angeles combines skate culture with film, streetwear, music production and large entertainment industries.

Long Beach adds its own history of West Coast rap, coastal skating and neighborhood identity.

San Diego remains one of skateboarding's most important centers and contributes influential brands, skaters and creative companies.

San Francisco's hills, architecture and street-skating history created another visual and cultural tradition.

The Bay Area's independent hip-hop identity connected naturally with skateboarding's do-it-yourself business philosophy.

These cities contribute separate perspectives to the wider West Coast culture.

Venice Beach Became an International Symbol

Venice Beach occupies an important place in California skate history and visual culture.

Its combination of beach life, street performance, art, music and public recreation made it one of the most recognizable meeting points between alternative communities.

Venice imagery became part of the international understanding of Southern California lifestyle.

The location represents more than skateboarding alone.

It demonstrates how public space, tourism, art and neighborhood culture can intersect.

San Francisco Developed a Distinct Street-Skating Identity

San Francisco's hills, plazas, stairs and architecture created an environment visually different from Southern California.

Street skating in the city became associated with technical creativity, speed and the ability to reinterpret difficult urban terrain.

The Bay Area's hip-hop culture developed alongside that same independent regional attitude.

Both scenes valued originality and local credibility over imitation.

Technology Changed How Both Cultures Travel

Digital platforms allow a song, skate clip or clothing release to reach worldwide audiences immediately.

Creators no longer depend entirely on physical videos, local magazines, radio or retail distribution.

A skateboarder can build an audience through short-form video.

An independent artist can distribute music globally.

A photographer can publish a complete visual series online.

A small brand can sell directly to customers across several countries.

The tools changed, but the independent philosophy remained familiar.

Short-Form Video Accelerated Discovery

Skate clips and music snippets are highly compatible with short-form platforms.

A successful trick paired with the right song can introduce both creators to new audiences.

This creates rapid discovery opportunities.

It also creates challenges.

Music may be reduced to a few seconds.

Skaters may feel pressure to prioritize constant posting over long-form video projects.

Sustainable careers require creators to convert temporary attention into deeper audience relationships.

Long-Form Work Still Matters

Complete skate films and full albums provide context that isolated clips cannot.

They reveal pacing, development and creative range.

Short-form content may attract attention, but long-form projects often establish lasting identity.

The healthiest creative strategy allows both forms to support each other.

Skateparks Support More Than Recreation

Research and community organizations increasingly recognize skateparks as spaces that can support confidence, resilience, diversity and social connection.

The Skatepark Project describes them as creative hubs and community centers rather than simple athletic facilities.

This broader understanding matters because youth culture rarely separates recreation from identity.

A skatepark can become a place where young people discover music, practice photography, learn design or meet future collaborators.

The cultural impact extends beyond completed tricks.

Access Determines Who Can Participate

Creative culture becomes weaker when participation is limited only to people with money, transportation or private facilities.

Free and inclusive public skateparks can reduce some barriers.

Equipment programs, mentorship and accessible design can reduce others.

The same principle applies to music.

Affordable studios, youth programs, community venues and creative education help expand who can develop professional skills.

Diversity increases when entry points remain available.

The Shared Culture Creates Career Pathways

Not every young skateboarder becomes a professional athlete.

Not every young rapper becomes a major recording artist.

Both cultures still create valuable career pathways.

Participants may become:

  • Photographers
  • Video directors
  • Editors
  • Graphic designers
  • Music producers
  • Engineers
  • Brand managers
  • Event organizers
  • Writers
  • Retailers
  • Community-program leaders

The surrounding creative economy can be as important as the most visible performers.

Lessons for Independent Artists

The relationship between skateboarding and West Coast hip-hop offers several practical lessons:

  • Develop an identifiable style rather than copying the most visible trend.
  • Use music, visuals, fashion and community as connected parts of one identity.
  • Document the process consistently through photography and video.
  • Build direct relationships instead of depending entirely on gatekeepers.
  • Create products that reflect a genuine design philosophy.
  • Use collaboration to strengthen the wider creative community.
  • Treat failure and revision as necessary parts of development.
  • Protect ownership of music, visuals, brands and original concepts.

Originality Requires Practice

Both cultures can appear spontaneous from the outside.

A successful trick lasts only seconds.

A memorable verse may sound effortless.

The finished result hides the repetition required to produce it.

Originality becomes valuable when it is supported by skill and execution.

Independent artists should study craft as seriously as identity.

A strong concept cannot compensate indefinitely for weak production, poor performance or inconsistent presentation.

Community Creates Cultural Durability

Trends can generate attention quickly.

Communities create longevity.

Skateboarding and hip-hop remained influential because people formed real relationships around them.

They built crews, labels, brands, venues, media outlets and events.

Those structures allowed knowledge and opportunity to move between generations.

A durable culture does not depend on one celebrity or commercial moment.

It survives through participation.

California Continues Leading the Culture

Skateboarding and hip-hop are now global movements, but California remains one of their most influential creative centers.

Los Angeles, Long Beach, San Diego, Oakland, San Francisco and surrounding communities continue producing skaters, musicians, filmmakers, photographers and designers whose work reaches international audiences.

The state's influence comes from constant reinvention.

New generations study the history while developing new sounds, tricks, products and visual languages.

The cultures change because the people participating in them change.

Looking Ahead

The relationship between skateboarding and West Coast hip-hop will likely become even more interconnected.

Independent creators now move freely between music, fashion, filmmaking, photography, events and digital media.

Many no longer identify with one discipline.

A rapper may direct videos.

A skater may design clothing.

A photographer may produce music.

A brand may organize concerts and skate events.

This multidisciplinary approach reflects the modern West Coast creative economy.

A skateboard, a camera, a clothing line and a recording studio can all become tools for telling the same story.

Why Skateboarding and West Coast Hip-Hop Still Belong Together

Skateboarding and West Coast hip-hop grew together because they share more than fashion or music.

Both cultures encourage people to reinterpret their surroundings.

Both value recognizable style.

Both developed through communities that created opportunities when traditional institutions offered none.

Both reward persistence.

Most importantly, both allow young people to turn identity into creative work.

As California continues influencing global youth culture, skateboarding and hip-hop will remain two of its most powerful creative languages—connected through independence, community and an uncompromising commitment to self-expression.

Frequently Asked Questions

How are skateboarding and hip-hop connected?

Skateboarding and hip-hop share values including originality, resilience, street-level creativity and independent production. They also overlap through music, fashion, video, photography and youth culture.

Why is hip-hop common in skate videos?

Hip-hop's rhythm, bass and vocal energy complement the movement and pacing of street skating. Skate videos have also introduced audiences to independent and older rap records.

How did skateboarding influence hip-hop fashion?

Skateboarding helped popularize graphic shirts, hoodies, loose-fitting work pants, durable sneakers, caps and independent streetwear brands that also became common throughout hip-hop.

How did hip-hop influence skateboarding?

Hip-hop gave skate videos and sessions an important soundtrack while introducing skateboarding to wider audiences through music videos, artists, fashion and cultural collaborations.

Why are skateparks important to communities?

Skateparks provide public spaces for recreation, creative expression, confidence building and social connection. They can also support photography, filmmaking, mentorship and youth programming.

What does DIY culture mean in skateboarding and hip-hop?

DIY culture means creating opportunities without waiting for traditional approval. Skaters build obstacles and videos, while artists record, distribute, promote and sell music independently.

Which California cities influenced both cultures?

Los Angeles, Long Beach, San Diego, Oakland and San Francisco all contributed important skateboarding, music, fashion and street-culture movements.

Are skateboarding and hip-hop still connected today?

Yes. Their relationship continues through streetwear, music videos, festivals, skate events, social media, independent brands and multidisciplinary creators working across music and visual culture.

Sources

Editorial Desk

Jordan Carter Andre Lawson BACKDOWN Editorial Team

BACKDOWN covers independent music, artist development, music business and hip-hop culture from Los Angeles to the world.

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